THE QUEERTIES
For two years in a row, I helped to lead The Queerties - steering it into one of the most prominent LGBTQ awards shows and digital programs in Hollywood. Managing everything from awards to talent, venue selection to on-screen content, non-profit partnerships to unique sponsor activations, I incorporated my creative contrarian traits in many diverse ways that created a standout experience for hundreds of award winners and guests. Below are just a few examples of how.
Venue Selection & Design
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There are a million fantastic venues in LA, but each year, I prioritized finding spaces that were as unique as the event itself. Ones that could comfortably fit every guest while not feeling too tight or too empty, ones with ample screen coverage, outdoor spaces, parking, and spaces with a sense of intimacy where people could really talk, etc…
Custom Awards
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To elevate the event, I had the idea to create custom-branded awards to give out rather than ones that are more generic. This greatly increased the caliber of the event and the meaning of winning a Queerty.
On-Screen Content
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For The Queerties, I designed and managed all on-screen content throughout the night, highlighting sponsors, award winners, etc…I designed this content to stand out enough to draw eyes but not so much as to distract from the event itself.
Sponsor Activations
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I ideated and produced unique ways to incorporate sponsors into the event and digital program. Some ways included a photo booth, on-screen signage, custom dressed and branded shot boys, and other more custom activations like a custom dog bone station encouraging guests to caption photos of adoptable dogs. This installation included a corner with custom hydrants, branded bones, faux grass, etc…
Talent Partnerships
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With a somewhat limited budget, it was not always an easy feat to bring in the biggest talent. However, through thinking outside the box and creating a program that also traded impressions for community organizations, guided by the talent, in addition to cash, I was able to get larger names like MUNA.
Social Impact
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Each year of producing the Queerties, it was a privilege to be able to work with and support community non-profits, both within and outside of the LGBTQ community, such as The Trevor Project and the Downtown Dog Rescue. Through my work, I always try to incorporate an impactful way to support important causes.
